Brief Description:
An examination of the marketing plan for Lavazza Coffee
Citation: APA; Pages: 9 ( 2254words), 2009
Abstract
The paper looks at the marketing budget of Lavazza Coffee and analyzes its marketing plan and techniques . The concludes that analysis of marketing plan of Lavazza Coffee is the best way to evaluate the techniques plan in terms of a competitive analysis is the most appropriate evaluation technique.
Excerpts
There is a link of marketing expenses with Lavazza’s revenue. Approximately, 2.5% of marketing expenses are based on annual revenue of Lavazza Coffee. Advertisement, printed materials, public relations, travel, web support and dues are the method used for the marketing and Lavazza . Proper budgeting outline is essential to be documented all these expenses of marketing. By doing this, Lavazza can easily evaluate the techniques used for analyzing variances, forecasting and calculating output over input within the budget.
